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Uncategorized | 818 Posts
February
9

In early 2026, California lending news is focused on new rounds of the "Dream for All" down payment assistance program, mortgage relief for wildfire victims, and significant fraud investigations. Key highlights include the restart of the Dream for...

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February
9

For release:
February 6, 2026

Ad in the Official Super Bowl Program marks a new approach to reaching Californians directly about the importance of homeownership

SACRAMENTO, Calif. (Feb. 6) — The CALIFORNIA ASSOCIATION OF REALTORS® (C.A.R.) today announced the debut of its first-ever advertisement in the Official Super Bowl Program as part of its ongoing Homeownership Matters campaign — a statewide public education and advocacy campaign to make homeownership a critical priority of California's 2026 legislative housing agenda.

Unlike traditional paid broadcast advertising, this opportunity offers one of the most visible and culturally shared moments of the year, creating a unique chance to reach millions of Californians at once with a message that cuts across political, geographic, and generational lines.

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February
9

The California Avocado Society is a California Non-Profit Corporation. Membership in the California Avocado Society does not involve the marketing of your avocados.

Mother Hass Tree - California Avocado Society

The original tree was really a mistake - a lucky chance seedling. In the late 1920's, Mr. Rudolph Hass, who was a postman, purchased seedling trees from A. R. Rideout of Whittier, for the purpose of developing two acres of budded trees of the Lyon variety. It was Rideout's custom to plant very small seedlings at orchard spacing (12' x 12') at the grove site. The seedlings were grown in 2"x2" x 8" tarpaper open-ended tubes of square cross sections. The seedlings were to grow in place...

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January
29

January 2026 Marketing Digest

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January
29

As of January 29, 2026, "current rates" vary significantly by product. The most frequently tracked rates are for mortgages and federal benchmarks. 

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