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Uncategorized | 872 Posts
April
25

Best guacamole 1

Vin Bennett takes first place in Avofest GuacamoleĀ 
An easy-to-follow recipe makes for a classic guacamole with a flavor twist of bacon. Considering the collective avocado experience in Carpinteria, the winning guac would have to break new ground, and it seems Ms. Bennett has done just that.

Trader Joe's One-Stop Shop Guac
Recipe by Vin Bennett

Ingredients:
2 slices of bacon (crisp and crumbled)
3 medium-size ripe avocados
2 tablespoons red onion (thinly sliced and diced)
2 cloves garlic (microplaned/grated)
2 tablespoons Trader Joe's Everything But The Bagel
2 tablespoons Trader Joe's Yuzu Hot Sauce
2 tablespoo...

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April
11

April
6

COMMISSION'S CREATIVE CONSUMER MEDIA PLAN EXPECTED TO GARNER MORE THAN 257 MILLION IMPRESSIONS

  • Apr 06, 2022

To encourage demand for California avocados while building preference and loyalty for the brand, the California Avocado Commission crafts a consumer advertising plan that uses a diverse array of media vehicles to engage with, inform and entertain its targeted Premium Californians and avocado super users, mega users, and ultra users. For the 2022 media plan the Commission selected digital, outdoor, social media, video and audio platforms that mesh with the preferences of targeted avocado shoppers in California and the West who are willing to pay more for premium brands. They are running California avocado ads on multiple channels concurrently throughout the season. The Commission's

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April
4

A Preview of
Spring and Summer Marketing

to encourage demand for California avocados among the consumer sector and build preference and loy- alty for the fruit among the trade sector, the Cali- fornia Avocado Commission creates and executes an integrated marketing program with layers of consumer and trade support. Together, the Commission's trade program, consumer advertising, public relations out- reach, influencer marketing, as well as relevant and engaging social media content help generate demand for California avocados when and where the fruit is available. The following is a quick recap of early-season activity and a preview of 2022 spring and summer marketing plans.

To pique the interest of its targeted trade audiences in the pre-season months th...

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