Posts from April 4th, 2022
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4
A Preview of Spring and Summer Marketing
A Preview of
Spring and Summer Marketing
to encourage demand for California avocados among the consumer sector and build preference and loy- alty for the fruit among the trade sector, the Cali- fornia Avocado Commission creates and executes an integrated marketing program with layers of consumer and trade support. Together, the Commission's trade program, consumer advertising, public relations out- reach, influencer marketing, as well as relevant and engaging social media content help generate demand for California avocados when and where the fruit is available. The following is a quick recap of early-season activity and a preview of 2022 spring and summer marketing plans.
To pique the interest of its targeted trade audiences in the pre-season months th...
4
AB 2179 signed into law, extending ban on local eviction moratoria
Lt. Gov. Eleni Kounalakis, serving as acting governor while Gov. Gavin Newsom is out of state, today signed AB 2179 into law, which, among other provisions, extends the ban on local governments adopting new COVID-19 eviction moratoria before July 1, 2022. This ban was set to expire on March 31, 2022, with several localities poised to adopt onerous local eviction moratoria on April 1, 2022. Under AB 2179, they are now prohibited from doing so for an additional three months.
Moreover, under AB 2179, California's statewide emergency eviction protections will now be limited to only apply where an application for rent relief was submitted on or before March 31, 2022. These protections are set to expire on June 30, 2022.
AB 2179, representing a compromise crafted by Legislative Leadership, passed out of the Legislature with bipartisan support. Major industry groups such as C.A.R. and the California Apartment Association were neutral on the measure.