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July
13
13
California Avocado News
AI Overview
Key Highlights:
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Good Season Expected:The California Avocado Commission is projecting a strong harvest for the 2025 season, with peak availability expected in the spring and summer.
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Marketing Efforts:The commission is investing in marketing campaigns to reach consumers through various channels, including television, online video, and outdoor advertising, as well as through partnerships with retailers and foodservice operators.
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Mexican Imports:The ongoing discussion around Mexican avocado imports continues, with some California growers expressing concerns about competition and the potential impact on their businesses. However, some growers also acknowledge that Mexican imports help maintain a year-round supply and boost overall demand.
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Pest Concerns:The California Avocado Commission is advocating for increased oversight of Mexican avocado imports to prevent the spread of pests that could threaten California avocado crops.
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Sustainable Practices:The California Avocado Commission is highlighting the sustainable and ethical practices of California avocado farmers, emphasizing local production and responsible sourcing.
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Consumer Awareness:Efforts are underway to educate consumers about the differences between California avocados and imported avocados, encouraging them to look for the "California" label at the store.