And the Pollie Award goes to… No on Prop 33!

The American Association of Political Consultants (AAPC) has announced the 2025 Pollie Award winners. Described as "The Oscars of Political Advertising," the Pollie Awards recognize outstanding achievements in political campaigns. According to AAPC, "The Pollie Awards celebrate campaign communications that reached the right audiences, changed minds, drove turnout, and ultimately shaped outcomes."

In the Overall Ballot Initiative Division for Direct Mail Campaigns (A19), the Gold Prize was awarded to C.A.R.'s political consultant JPM+M for the campaign to defeat California's Proposition 33 last year. Titled, "Flipping the Housing Narrative on Rent Control," the campaign sent over 12.8 million mailers and helped secure a majority "No" vote against Prop 33 in every county in California. If passed, Prop 33 would have repealed the Costa-Hawkins Rental Housing Act, allowing cities and counties to impose extreme rent control measures without requiring a vote of the residents.

May 28, 2025

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