Posts from September 20th, 2024
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20
What's Inside the California Avocado Social Media Program
What's Inside the California Avocado Social Media Program
The California Avocado Commission's social media program is a fundamental part of CAC's demand-building marketing campaign — providing both a widespread reach and the ability to specifically target audiences where California avocados are available. Further, social media platforms engage with consumers and encourage demand. The Commission can track which content is most impactful, review detailed analytics and optimize tactics in real-time.
The California avocado audience is highly active on social media with Facebook, Instagram and TikTok particularly popular. Millennials are the most active demographic on social media with 77% active on the platforms daily. To effectively engage these audiences, CAC crafts clever, creative assets that encourage...
20
CCRE: Navigating San Diego's Housing Opportunities recap
August 27, 2024
San Diego building and housing leaders call for regional affordability, capacity building
SAN DIEGO (Aug. 27) – San Diego region's housing supply challenges took center stage last week during the Center for California Real Estate's (CCRE) multi-sector solutions discussion highlighting the urgent need for increased affordable housing development.
Bringing together leaders from the Building Industry Association of San Diego County, City of San Diego, San Diego Housing Fund, and San Diego Housing Federation, the forum ― CCRE Presents – Navigating San Diego's Housing Opportunities: Collaborative Approaches, Practical Solutions ― explored solutions, policy strategies, and collaborative efforts to create a ro...