Posts from March 28th, 2024
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Avocado MARCH 2024 MARKETING DIGEST
MARCH 2024 MARKETING DIGEST
New Consumer Advertising Campaign Production
Filming took place in mid-February for the all-new advertising campaign, "What's Inside a California Avocado." The campaign spotlights the California difference by going straight to the groves to showcase California avocados' distinct local and sustainable story. It's a story only California avocado growers can tell, spotlighting the growers' deep roots and responsible growing practices in California that uniquely position California avocados as a premium product for shoppers throughout the region.
The California Avocado Commission's advertising team filmed on location at Jackson Ranch, in Escondido with Jaime and Ricardo Serrato, and at Camlam Farms, in Camarillo with Maureen Lamb Cottingham, Robert Lamb, Jo...