FEATURE CALIFORNIA AVOCADOS ON SPRING MENUS

A trio of California-based restaurant chains is promoting California avocados on their spring menus from April through June, building awareness of the fruit while it is in season. The promotions feature the California Avocados brand logo on the chains' websites, unique email blasts, California avocado merchandise giveaways, and social posts on LinkedIn, Instagram and Facebook.

From April 14 – June 8, Del Taco units in Arizona, California, Nevada, New Mexico, Oregon, Utah and Washington celebrated California avocado season. In total, 511 units of the 595 Del Taco locations in the United States showcased California avocados and house-made guacamole.

In Northern California, all 14 Super Duper units in the Bay Area featured the Golden State fruit from April 18 – May 30. The locations promoted a cross-merchandising incentive with California avocados as part of its Cinco de Mayo giveaway.

Eight Northern California Buckhorn Grill units ran their California avocado promotion on April 22 through June 3. The chain's email blast, which informed fans they "proudly serve Fresh California Avocados," reached more than 41,000 subscribers.