AVOCADO CROP ESTIMATING PROCESS

The Avocado Crop Estimating Process (ACE) relies on five main sources of information for projecting avocado crop volume:

• Aerial acreage survey
• Grower crop estimate survey
• "Ground-truthing" field survey
• Variety distribution adjustments
• AMRIC statistics

Surveys using aerial photography to determine the amount of avocado acreage in each zip code are periodically conducted to keep abreast of changes in the industry. The aerial survey results are used as a baseline for estimating total production by zip code.

Estimate survey forms are mailed to every California avocado grower annually in September for CAC's pre-season estimate. Historically, about 50% of all the avocado acreage is represented by responding growers. Crop estimate update forms are again mailed in January and April to allow growers to adjust their original estimate...

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For release:
March 8, 2022       

California REALTORS^® urge Gov. Newsom to focus on homeownership after omitting in State of the State address

LOS ANGELES (March 8) – CALIFORNIA ASSOCIATION OF REALTORS^® (C.A.R.) President Otto Catrina today issued the following statement after Gov. Gavin Newsom's State of the State address: 

"The State of the State will not improve until California acts to dramatically increase the supply of ownership housing to provide working Californians the stability and prosperity that homeownership provides.

"Working Californians today are excluded from the benefits of homeownership that middle-class Californians once took for granted. California's overall homeown...

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The Average Homeowner Gained More Than $55K in Equity over the Past Year

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For release:
March 15, 2022   

C.A.R.'s REBS Joins with Rental Beast to bring rental market data and technology to C.A.R. members

LOS ANGELES (March 15) – Real Estate Business Services, LLC (REBS) — the preeminent source of essential real estate business services and a subsidiary of the CALIFORNIA ASSOCIATION OF REALTORS^® (C.A.R) — and Rental Beast, a leading rental data and solutions provider with a database of more than 10 million off-MLS rental listings, announced today a partnership to provide "lead-to-lease" software tools to C.A.R.'s more than 217,000 members.

Provided as a benefit to C.A.R. members, Rental Beast will be integrated with www.car.org via a seamless and secure single-sign-on (SSO). C.A.R. member...

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