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CAC VIRTUAL CHARCUTERIE CLASS GENERATES NEARLY 19 MILLION CONSUMER IMPRESSIONS
May 04, 2022
To generate excitement and build demand for California avocados, the California Avocado Commission hosted a virtual cooking class on March 31 for key media representatives, dietitians, brand advocates and retail contacts showcasing just how easy it is to incorporate the fruit into on-trend decorous and delicious charcuterie boards. The event, which was hosted by Los Angeles-based food stylist and charcuterie board expert Meg Quinn, secured nearly 19 million consumer public relations impressions and an additional 170,000 trade impressions from articles in AndNowUKnow, Fresh Plaza, PMG, Supermarket Perimeter and The Packer.
Known for her beautifully designed charcuterie boards, entertainment skills and preference for fresh, locally sourced produce, Meg was a natural choice to kick off the California avocado season. She was joined by Emily Domesek, founder of the do-it-yourself lif...
The Avocado Crop Estimating (ACE) system was launched in 1986, in an effort to project annual production of California avocados. Avocado crop statistics are compiled, throughout the year, according to growing region, county and state. This valuable information guides CAC marketing programs and assists California avocado growers in developing their own avocado harvest strategies in relation to the estimated year's avocado harvest.
Send CAC your current crop estimates.

(Karl Mondon/Bay Area News Group)
A home in Millbrae
By LOUIS HANSEN | lhansen@bayareanewsgroup.com | Bay Area News Group
PUBLISHED: May 1, 2022 at 6:05 a.m. | UPDATED: May 1, 2022 at 12:36 p.m.
Seeking to chip away at an ambitious goal of boostin...
Laurel wilt (LW) disease is caused by the redbay ambrosia beetle and its fungal symbiont Raffaelea lauricola. The beetle was first introduced to the U.S. via infested packing materials from Asia that were brought to Georgia in 2002. By 2012, laurel wilt was detected in a commercial avocado grove located in Homestead, Florida. As a result of R. lauricola transfer by other native and exotic ambrosia beetles (AB), the disease — which can now be found in 11 states including Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee and Texas — poses a threat to California avocado groves.
Dr. Jonathan Crane, professor and associate center direct...